Sounds And Music In Advertisements

David Ogilvy said: “If you have nothing to say, sing it!”.

Sounds and music are necessary elements of the good advertisements. Well-chosen music is one of  the most effective ways to bring in new customers and generate sales.

When you create an advert, you can use many types of sounds:

Ø Background music, which isn’t connected with content of the message;

Ø Background music, which is connected with content of the message (like the sound of the engine in the car’s add or the buzz of sea in the advertising of the seaside town);

Ø Sound’s effects that cause your emotions (for example noise or roar);

Ø The content of the advertisement as a text of the song.

If you prepare music into advertisements you can use good-known songs or compose your own melodies.

Music and sound makes that people memorize slogans easier, develop their imagination and, if it is the music they like, they think positive about the products!

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M.S.